Master Marketing Strategy in a Live AI-Powered Simulation

Lead a tech startup across global markets. Design products, set prices, run ad campaigns, and outperform AI competitors — sharpen your marketing skills one quarter at a time.

View Pricing
🌐

4 Industry Scenarios

Lead a tech startup across smartphones, wearables, laptops, or VR headsets — each with unique market dynamics and customer segments.

🔬

Product Design & R&D

Engineer products with 8 component dimensions tailored to your industry. Invest in R&D to unlock premium features and outpace competitors.

📊

Balanced Scorecard

Performance measured across Financial, Market, Marketing Effectiveness, Investment, and Wealth Creation — just like real business.

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Full Marketing Mix

Control pricing, advertising, sales force, distribution channels, and internet marketing across LATAM, Europe, and APAC regions.

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Compete Live

Compete against AI-driven rivals over 8 quarterly rounds. Every decision counts in a dynamic, evolving market.

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Meet Argus — Your AI Coach

Your personal AI strategy advisor analyzes every quarter — diagnosing margin issues, spotting market opportunities, and delivering actionable advice with real numbers.

How It Works

1

Create or Join

Instructors create games, students join with a code

2

Form Teams

Teams of 3-5 members divide marketing responsibilities

3

Make Decisions

Design brands, set prices, allocate budgets each quarter

4

Compete & Learn

See results, analyze market research, refine strategy

Meet Argus — Your AI Strategy Advisor

You're never alone — Argus analyzes every move and coaches you to victory

Argus — AI Strategy Advisor
ARGUS
AI Strategy Advisor • Powered by Claude
"I'll be with you every step of the way. After each quarter, I'll analyze your financials, spot overproduction waste, diagnose pricing gaps, and give you 3 concrete action items to improve your scorecard. I'll also brief you on what your competitors are doing — so you're never caught off guard. 📊"
📋Quarter Briefings — instant performance analysis after every round
🎯Actionable Advice — specific numbers, not generic tips
📈Market Intelligence — competitor pricing & demand insights
🎓Final Assessment — letter grade with lessons learned

Choose Your Industry

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Phone First

Launch smartphones in a crowded, fast-moving market

⌚

Wearable Edge

Pioneer the wearable tech revolution with smartwatches

💻

Laptop Empire

Build a laptop brand across performance tiers

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VR Rush

Capture the emerging VR headset market

Simple, Transparent Pricing

Choose the plan that fits your learning goals

Free
Perfect for trying out
$0/forever
  • 1 simulation
  • 3 quarterly decisions
  • Basic scenarios
  • Score tracking
  • Community support
Pro Monthly
For active learners
$19/month
  • All simulations
  • All 4 industry scenarios
  • Unlimited decisions
  • Argus AI Coach
  • Detailed analytics
  • Priority support
  • Cancel anytime
Best Value
Pro Lifetime
Pay once, own forever
$149 one-time
🔥 Save $79+ vs 8 months subscription
  • All simulations
  • All 4 industry scenarios
  • Unlimited decisions
  • Argus AI Coach
  • Detailed analytics
  • Priority support
  • Lifetime updates
  • No recurring fees